United Way of Greater Philadelphia and Southern New Jersey

With a new leader at the helm in 2021, United Way of Greater Philadelphia and Southern New Jersey asked Mighty Engine to support a rebranding and website-development effort that would reflect their shift in strategic focus to prioritize poverty-fighting efforts and related programming. 

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This renewed focus came as Philadelphia was recognized (and is still recognized) as the nation’s poorest big city, with a poverty rate that hovers around a quarter of the population. 

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Our responsibilities also included working closely with United Way program staff to develop and present a new messaging plan focused on ending intergenerational poverty. 

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